Lodi Fall-Winter 2009/2010 Collection
Huge heels and comfortable platforms shoes will be two main trends for the next winter season. Lodi, the Spanish shoes store, have included them in its new collection.
There are several elegant and sophisticated designs, but the best thing of this collection is that there are also several choices for every moment of every day and for any occasion.
Oh, black. This color cannot be missed in any collection, especially in winter.The purple color is also present in this Fall-Winter collection. It is very easy of combining and adds contrast to your looks. And, if you are bored of conventional and very dark looks, this color is a great choice to add a special and trendy touch.
To wear during the day: oxford shoes, boots, and booties, which can be worn with jeans as much as with skirts or dresses.
In the following picture, there are more options that also can be worn with jeans:Some colors like fuchsia and red are passionate and very attractive. And you stand out from the crowd when you use these colors. Even in winter when the sunlight is weak.
Of course, there is also some space for the boots in this collection. Mainly they are available in gray tones and brown. By the way, this year, gray tones have been really a hit.
No doubt, this is a fabulous collection. In fact, it is one of Lodi’s best collections ever.Nike + iPod Sport Kit
The next geeky shoe is designed for those who love both running and listening to music. This sneaker was made for you. Congratulations, no more inconvenient gadgets to take with you. Nike + iPod Sport Kit has an adapter to the IPod and a pedometer. So wearing this Sport Kit you can listen to music and get information about time, distance and even calories burnt.
Adidas History Review
Shortly after World War I in the early 1920s the Dassler family decided to set up a shoemaking business in Herzogenaurach, a town in Bavaria. The sisters and mother cut out the patterns and the brothers – Adi and Rudolf and their father cut out shoes. At first the family workers produced canvas shoes for runners’ trainings. Rudi undertook the marketing of the products and Adi internalized the production and designed new models.
Four years later 12 workers including the family members were producing 50 pairs of shoes per day. In the year 1924 Dassler Brothers Shoe Factory was established. In 1925 Adi, an inveterate football player, designed cleats. It was then that both canvas shoes and cleats became the main production of the company. The company was doing so well that several years later the brothers leased the whole building as a shoe factory, took new workers on the staff and increased double the production. With the outbreak of World War II the times were hard for the brand. Dassler brothers Shoe Factory was confiscated and the brothers had to go to the front. However, one year later Adi Dassler was returned to Herzogenaurach to produce training footwear for German soldiers. In 1945 the town became a part of an American occupation zone and Rudi was put into prisoner-of-war camp. The Dasslers, being imposed a war indemnity, had to work for the USA. At that time the company manufactured hockey skates and received in return written-off accoutrements of the US army and old baseball gloves. When Rudi returned home the brothers began to work together again but they no longer understood each other. They had to start their shoe business from scratch. In 1948 after their father’s death the brothers decided to demerge the company into two separate companies. Moreover, the brothers agreed not to use the name and the logo of the former company. That’s how the well-known at that time brand disappeared …
Adi named his company Addas and Rudi - Ruda but as soon as several months later Addas tuned into Adidas (abbreviatin for Adi Dassler) and Ruda into Puma. One year later Adi broke the agreement regarding the company’s logo: he added the third stripe to the two stripes of Dassler company’s former logo and in 1949 took out a patent for the new logo. The brothers were no longer speaking to each other till their death and Puma and Adidas became brand competitors. In 1954 German team with Adidas spike football boots on won for the first time the World Soccer Championship. This year the company began to manufacture Adidas sports bags and tracksuits with a three stripes logo on the sleeve.
Adi named his company Addas and Rudi - Ruda but as soon as several months later Addas tuned into Adidas (abbreviatin for Adi Dassler) and Ruda into Puma. One year later Adi broke the agreement regarding the company’s logo: he added the third stripe to the two stripes of Dassler company’s former logo and in 1949 took out a patent for the new logo. The brothers were no longer speaking to each other till their death and Puma and Adidas became brand competitors. In 1954 German team with Adidas spike football boots on won for the first time the World Soccer Championship. This year the company began to manufacture Adidas sports bags and tracksuits with a three stripes logo on the sleeve.
In January 2009 in Taiwan Adidas company is going to release a new Adidas ‘Diamond Pack’ to celebrate the 60th anniversary of the brand. The pack includes a T-shirt and Adidas Superstar sneakers. The colours are restrained black and white. Moreover, the lateral side of each foot of the shoe is embellished with six 0.2 carat diamonds. The sneakers are finished off with Swarovski crystals on the shoes’ toes and. The ones on the tongues can be removed and worn as a pendent. Besides the crystals on the shoes, 409 Swarovski crystals decorate the logo in front of the T-shirt.