The venerable shoe company Converse may be a part of Nike’s clothing empire but it still recognizes its own history. For the autumn season, Converse and Nike have released the Converse Century pack to recognize the origins of the All Star, the Pro Leather and the All Star Revolution. Over 100 years, Converse has gone from producing simple canvas shoes with gum soles to producing a legend for millions of sneaker lovers.
The Converse Century pack features a pair of All Stars, Pro Leathers and All Star Revolutions with distressed leather designed to make the shoes appear well worn. Converse lovers can keep their new purchase preserved with a stylish slide-top wooden box that matches the color of the distressed leather. Your budget may make for a tough decision when you find the Converse Century pack available in your town in November. You have to realize that these are limited editions and there is only one 100th anniversary of a legend. If you are going to buy a single pack of shoes, I would go with the Converse Century pack.
The Converse 1HUND(RED) initiative is a year-long global project celebrating our partnership and commemorating the brand's 100th anniversary. We have brought together 100 artists from around the globe to celebrate the artistic spirit and help eliminate AIDS in Africa.
The Chuck Taylor® ALL STAR® x Africa line uses canvas sourced in Africa and features African mudcloth designs, bringing global inspiration to the classic Converse style.
Prefer to do-it-yourself? Build your perfect pair and make a difference with the customizable “MAKE MINE (RED)” option.
Turn your favorite kicks into an instrument of global change.
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Converse PRODUCT (RED)™ Sneakers
ADS FOR THE PEOPLE BY THE PEOPLE
The theory behind the latest Converse ad campaign is almost as exciting and innovative as the ads themselves. With a large advertising budget, Converse has chosen not to hire the traditional advertising execs to create their new advertisements, but instead are putting their money towards challenging unknown talent and their own customers. Converse encourages their fans to make their own 24-second films (not commercials) and define what Converse means to them. The only requirement is that they must be apolitical, positive, original and inspiring. Ten winners take home $10,000 each and their films are televised on MTV starting in March as Converse’s official advertisements. Four additional winners receive $1000 each and their films are included on Converse’s popular website.
