DC Cool Shoes Spring 2010 Collection

Here’s a aboriginal attending at DC Shoes and Sixpack accord for DC Shoes Life Collection for this Spring 2010. Sixpack advised two DC Shoes models–Admiral and Sector 7 sneakers in a air-conditioned grey/lavender blush scheme. The Admiral High appearance bendable abounding atom nappa covering with perforated upper, a elastic sole with micro bolus footstep and EVA admit for comfort. The Sector 7 archetypal appearance the aforementioned traits, and a lavender elastic outsole. Both pairs will be accessible February 1, 2010.

New Coolest Spring Shoes

If you accept a little babe in your life, there's a acceptable adventitious she's in charge of some new shoes for Spring. And, as you can see by attractive at the bead-embellished argent aerial acme featured here, girls' shoes are a lot added agitative than they were back we were kids.

Fortunately, whether you're arcade for cutting-edge footwear, or archetypal shoes for girls, there are affluence of ambrosial choices in all styles and amount ranges.

Teva Sunkosi Sandal - Men's

Do you hike, bike and kayak? are you always in different outdoor terrain? the teva sunkosi is at home on the trail and on the water. the sunkosi uses drain frame technology that allows water to drain through the mid-sole and the drain frame platform wraps around the mid-sole creating anchor points that integrate into the upper allowing your foot to securely lock onto the bottom unit. with a series of drainage ports and mono filament mesh screens allow water to escape directly through the bottom of the shoe while preventing debris from entering and acts as ventilation allowing your foot to breath. the sunkosi wraps completely around the foot through an innovative and unique channel in the mid-sole. wraptor integrates the upper with the out-sole by securing your foot directly. with compression molded eva mid-sole you get the support and comfort you need for varied outdoor activities. other features: upper material: air mesh and abrasion synthetic upper lining: sock liner frame: eva sole: spider rubber warranty: one year use: hiking, rafting, traveling, casual

Features

• Patent-pending Drain Frame technology allows water to drain through the midsole
• Wraptor Fit technology ensures a stable, secure ride.
• 360-degree continuous strapping system wraps completely around the foot through an innovative and unique channel in the midsole.
• Upper materials are quick drying.
• A durable pull cord allows quick adjustment and easy entry and exit.

Converse All Star Fashion Materials Hi

Celebrating their 100th anniversary Converse is bringing back a classic. These sneakers first made their appearance in 1997 and included a pyhton snake skin design covering the entire shoe. I’m not a big fan of snake skin on a pair of kicks but Supra pulled if off pretty good with their Supra Vaider Tiffany-esque snakeskin so I’m sure this classic pair of kicks will hit the fans well. Now these will cost you a pretty penny with a price tag of $380 and are currently available at Flauge but they are a classic so I guess that makes up for the tag, even though I wouldn’t pay that much for them. via sd

Frida Kahlo-Themed Sneakers

Marketers just don’t seem to stop in their quest for innovation. The turn is now for Converse Shoes, which has launched a limited edition of Frida Kahlo-themed sneakers, according to Mexico City-based blog Compradicción.

Converse Wants You

This spot is one of a series of independently produced films that Converse has solicited and is promoting. As with the Coca-Cola films (short Coke ads seen in movie theatres), these are films created as mini-ads for the brand by brand lovers (and hungry independent film makers, one would think). This spot, submitted by Carey Lagoe from Capetown, South Africa features three teenagers (Yanga, Masi and Mnina) and is titled “Pantsula.” The three teens groove to music and show of both their moves and their differently colored high-top Converse sneakers.

Converse Finds More than One Way to Kill a Cat

today detailed changes in the Converse line stemming from its 2003 acquisition by Nike. WSJ reporter Stephanie Kang notes that among these has been a serious commitment to R&D which has allowed Converse to regain court access (in the 1950’s, Converse dominated pro basketball) with the ‘Wade’.

Nike is quoted in the Journal article saying all the right things. Nike CEO Mark Parker says, “It’s such an iconic shoe that we’re trying to be careful not to overextend it.” Nike has also forced Converse to create a ‘brand book’ that details the brand image and guidelines for using it.

By short-term financial measures, the acquisition has been successful. Converse’s share is up significantly and sales this year are up 12% - ahead of the industry.

Many observers were concerned with this acquisition because of Nike’s spotty record with acquisitions, primarily from the disastrous integration of Bauer, an iconic ice hockey brand. In that case, Nike put the trademark swoosh on the Bauer skates and alienated loyal fans who thought of Nike more as a giant corporation than an innovator.

In this case, Nike has been careful not to add the swoosh. Instead, they’ve made a different mistake. The very mistake Nike CEO Mark Parker is most anxious to avoid. Nike has overextended the Converse brand. How? By adding fashionista offerings to the plain Jane Converse line inlcuding the shearling trimmed sneaker-boots above.

The reasons for this are understandable. Converse has had two brand lives. In its early life, the brand was about performance. Like Nike, the inspiration came from an athlete (Chuck Taylor) who was both a pro basketball player and later a Converse salesperson. The Chuck Taylor put Converse on the map. Ironically, it was the era of Nike with Michael Jordan that knocked Converse off the map and the brand might have died if the Chuck Taylor had not been adopted by a different group. The second brand life grew out of the grunge movement in Seattle where legendary rockers including Kurt Cobaine adopted Chuck Taylors as an anti-fashion statement.

Nike is trying to revive both lives for Converse. They have put significant r&d efforts into getting Converse back onto the court with a new line (Wade). This has been a successful effort and from the persective of this advertising blog it is probably fine for the brand.